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Step One: Learning the Speaking Business

Making Money by Speaking is about getting rewarded. No matter how hard you work, you will never get everything that your efforts deserve unless you learn how you can be heard. In this book, you will learn:

    How and why you use your life experiences to connect with your listeners
    The four quick steps to becoming respected as an expert in any field
    The dozens of ways you can quickly turn your presentations to people into real income
    The seven levels of audiences and how to work you way up through them
    The five required  parts of a powerful presentation that gets your listeners to act
    What equipment and resources you need to set up a speaking-based business
    The game plan for a great event from setup to sales

This book was designed as your handbook to success as a strategic trainer. All new trainers get a copy in their kit of books they receive from us. This book is marked: read me first.

Much of the information in this section of the website is take from

You can access the PDF for this book here for easy reference.

You should then read the following two articles, which were early versions of the same ideas expressed in the book, but designed specifically for teaching strategy.

Making Money in Strategic Training: This short article introduces you to how the speakers' program is being developed to make you money.

Building a Speaking Business: This article provide an overview of how you work your way up in the speaking and training business. It starts with speaking engagements anyone can get and make money from giving. It shows you how to leverage those little engagement into larger and larger one. It provides a comprehensive list of the different organizations that you work with on your way up.

Where to Speak: This page explains the ten different types of venues where you can find speaking opportunities and links to lists that connect you to those types of venues.

 

Copyright 2005-2008, Science of Strategy Institute / Clearbridge Publishing, Gary Gagliardi
The leading publishers of award-winning books based on Sun Tzu’s The Art of War