Step One: Learning the Speaking Business
Making Money by Speaking is about getting rewarded. No matter how hard
you work, you will never get everything that your efforts deserve unless you
learn how you can be heard. In this book, you will learn:
● How and why you use your life
experiences to connect with your listeners
● The four quick steps to becoming
respected as an expert in any field
● The dozens of ways you can
quickly turn your presentations to people into real income
● The seven levels of audiences
and how to work you way up through them
● The five required parts of a
powerful presentation that gets your listeners to act
● What equipment and resources you
need to set up a speaking-based business
● The game plan for a great event
from setup to sales
This book was designed as your handbook to success as a strategic trainer.
All new trainers get a copy in their kit of books they receive from us. This
book is marked: read me first.
Much of the information in this section of the website is take from
You can access the PDF for this
book here for easy reference.
You should then read the following two articles, which were early versions of
the same ideas expressed in the book, but designed specifically for teaching
strategy.
Making Money in Strategic Training: This short article introduces you to how the
speakers' program is being developed to make you money.
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Building a Speaking Business:
This article provide an overview of how you work your way up in the speaking and
training business. It starts with speaking engagements anyone can get and make
money from giving. It shows you how to leverage those little engagement into
larger and larger one. It provides a comprehensive list of the different
organizations that you work with on your way up.
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Where to Speak: This page explains the ten different
types of venues where you can find speaking opportunities and links to lists
that connect you to those types of venues.
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