Trends Creating the Opportunity
Opportunity Overview
Trends Creating
Opportunity
Our Ideal
Training Targets
How We Sell and
Market
The
Opportunity Life Cycle
Competitive skills are a
matter of organizational survival. The average major corporation lasts only
forty years. The average medium-sized company lasts only fifteen years. Eighty
percent of
new small businesses fail within two years. Almost all of these failures result
not from a lack of management but from an organization losing touch with its
competitive environment.
Five changes are
driving the increasing need in these organizations for the classical front-line
strategic skills that we teach. We are looking for trainers who understand these
needs.
1. As technology accelerates,
the world seems increasingly chaotic and unpredictable. While frightening for
most, this change offers a tremendous opportunity for those who know how to
navigate and profit from it.
2. Globalization is creating
an increasingly competitive world. Organizations can no longer shelter their
employees from competition. Instead, their employees must learn to help the
organization adapt more quickly to external competitive challenges.
3. Most training programs
offer ideas that most people have heard before. Though Sun Tzu’s Art of War
system is far older, few know its secrets. Most importantly, just hearing
these secrets gives people a jolt of excitement that they haven’t felt in years.
4. The Internet and
mobile communication enable a new form of continued interactive learning that
wasn’t possible just a few years ago, but few are taking advantage of this new
medium.
5. In an era when fewer
people can take a whole day—much less days—away from their job to master
information, our evening courses and on-line training provide a powerful,
powerful way to enrich their abilities.
If you
don’t think that these five changes are important and that you can use them to
make yourself successful, you don’t have to read any further.
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