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Our training clients include:
Standard Book Designs
The most successful nonfiction publishers today all use standard books designs. If you have ever picked up an Idiot’s Guide or a For DUMMIES books, you are familiar with the concept. Books built on standard templates are used in all the most popular nonfiction categories, from travel to cookbooks, because it is the only economical way to publish.
From the beginning, Clearbridge Publishing invested in professional designs that were created as reusable templates. Both our cover designs and interior text designs were intentionally made to be easy to adapt to new titles. The success of this concept has been proven by our books consistently receiving award recognition. These standard designs offer several benefits:
- Extremely Cost Effective: Using a standard design saves you money not only on book design but on printing as well. The size and format were chosen to minimize waste on commercial presses. Using these templates ensures that you will avoid extremely expensive mistakes in putting together your books.
- Much Easier to Sell: Since people judge books by their covers, these designs make it much easier to market your books. They ensure a professional look and feel that will be accepted in standard book distribution channels and can even help you win book awards, since design is always considered in competitions.
- Easier to Write: Our templates also make it much easier for you to develop your book. In many respects, working from most of our text templates is like using a paint-by-numbers kit for writing your book. Using these designs makes writing a book almost as easy as filling in the blanks.
We offer our trainers three basic cover designs and five interior designs. The designs are better than those used in 99.8 percent of the books published. All have won award recognition.
Format: All our designs are provided as Adobe InDesign documents. InDesign has become the software typesetting standard in the book industry. Since InDesign is fairly expensive, we can do the typesetting for you, pasting your text into the formats for an additional charge. If you plan to write more than one book or produce other documents such as brochures, InDesign is a good investment.
Fonts: Clearbridge has purchased certain designer fonts to use as part of our designs. You can use these fonts if you publish your books as part of the Clearbridge product line. However, if you publish them under your own imprint, you must either purchase your own fonts or replace our fonts with commonly available fonts that come with your system.
Cover Designs
Very simply, books are judged by their covers. If you can afford to buy only one design, get a cover design. A graphic design tells everyone whether or not you are a professional and gets someone to pick up the book and open it. Jacket designs can be used for either covers or jackets. Jacketed books have a cloth cover with a paper jacket, which is the standard for first-release hardcover books in the book industry. Cover designs without a jacket can be used either with cloth (hardcover) covers or paperback covers. Designs include separations for four-color printing, gold foil, and embossing.
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Cover designs include front, back, and spine. Jackets include designs for front and back jacket flaps. Back design includes the ISBN bar code, which we will provide at no charge. If you are publishing through Clearbridge, we will provide bar code numbers. If you self-publish, we will instruct you on how to register for your own bar codes.
The three cover designs we offer are as follows:
- Art of War Jacket Design: Jacket design for a 6" x 9" book. This is the design we use for 80 percent of our books. We built this design around images of the Chinese terracotta warriors from the tomb of the first emperor of China; we can also provide these images.
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Expert Author Jacket Design: Jacket design for a 6" x 9" book. This is the design we use for our Making Money by Speaking book, which is a finalist for this year’s Book of the Year Award. It is build around a picture of the book’s author. Most professional speakers use their picture on their books.
- Gift Book Cover Design: Cover design for a 5" X 7" book. This is the design used for our Golden Key and 9 Formulas books. This is a simpler, less expensive design alternative. In hardcover, the book is a cloth cover.
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Pricing: We charge licensed trainers $150 for the use of any one of our jacket/cover designs. If you do not own InDesign and want us to do the cover typesetting, it will cost you another $150 for the basic typesetting. If changes are required, we charge $30 an hour to make them.
Internal Text Designs
Included Material: Internal designs give you the layout of all the text in a book. The text formats we offer include page designs for the front matter, title pages, copyright pages, table of contents, preface, introduction, chapter, and back matter layout.
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Art of War Adaptation Text Format:
6" x 9" pages. This is the most commonly used standard format. It is the side-by-side format with Sun Tzu’s Art of War on the left-hand pages and your adaptation of Sun Tzu’s concepts on the facing right-hand pages. There are two variations of this design, the line-by-line version used in our sales, management, etc., adaptations, and our stanza-by-stanza version, used in Warrior’s Apprentice, Amazing Secrets, etc. Both designs include callouts on the side for graphics and/or key concepts. Since this format includes our award-winning translation of The Art of War, Gary Gagliardi must be listed on the cover and title pages as the translator. For books published through Clearbridge, Gary can be listed as a co-author and he
will write the introduction. For these versions, other standard material, such as terracotta warrior illustrations, our Introduction to Key Concepts, Key Concepts Glossary, and Art of War contents sections can also be included.
- Warrior Class One-Page Lesson Format:
6" x 9" pages. This is our workbook format, in which each stanza of The Art of War is turned into a one-page lesson, starting with a question, followed by a stanza of Sun Tzu, followed by an answer and explanation. Since this format includes our award-winning translation of The Art of War, Gary Gagliardi must be listed on the cover and title pages as the translator. For books published through Clearbridge, Gary can be listed as a co-author and he will write the introduction. For these versions, other standard material, such as terracotta warrior illustrations, our Introduction to Key Concepts, Key Concepts Glossary, and Art of War contents section, can also be included. -
Golden Key Two-Page Lesson Format:
5" x 7" pages. This is the design used in our book The Golden Key to Strategy, which won the Ben Franklin Award as the best self-help book in 2006. It includes separate section designs for quotes, stories, principles, graphics, and so on. For books published through Clearbridge, this design can also include Golden Key and/or 9 Formulas graphic elements at no additional charge. Existing Golden Key text can be used with adaptation to your own, specific area of expertise, but then Gary Gagliardi must be listed as a co-author. -
9 Formulas Chapter Format:
5" x 7" pages. This is the design used in our 9 Formulas for (Competitive) Business Success book. This design is used for books that require multipage, free-form chapters of varying lengths, but it also can be directly and easily adapted to specific business topics, for example, 9 Formulas for Strategy Consulting Success. When existing 9 Formulas text is used with adaptation to your own, specific area of expertise, Gary Gagliardi must be listed as a co-author. For books published through Clearbridge, this design can also include Golden Key and/or 9 Formulas graphic elements at no additional charge. -
Money Speaking Chapter Format:
6" x 9" pages. This is the design used in our Making Money by Speaking book. This design is used for books that require multipage, free-form chapters of varying lengths. This design is for books that are the least formulaic, but could theoretically be adapted to topics like Making Money by Speaking for the Corporate Executive. Because it has the fewest reused elements, this format gives authors more freedom and, conversely, can require much more original work on the part of the author than our other formats.
Pricing: We charge licensed trainers $250 for the use of any one of our text designs. If you do not own InDesign and want us to do the typesetting, we charge $30 an hour for doing the typesetting, making editing changes, and so on.